PR and content agency The Lucre Group has made two senior appointments to its Leeds office.
Grace Wood joins as a senior account director, bringing more than 13 years’ experience of driving content-led campaigns. She has previously worked with the clients including John Lewis, Body Shop, Sellotape and Amnesty International and will now oversee retained clients including Jet2.com, Debenhams and Superbreak.
Ryan Lewis joins as account director and will work across both the PR and content divisions of the agency. He brings extensive expertise in film production, spanning the entire process from scripting through to filming, editing and seeding.
He will support the ongoing expansion of the firm’s content division, RICH which has grown significantly in the last 12 months. Lewis also brings vast experience in corporate responsibility and sustainability communications, having worked with CR leaders such as Unilever, L’Oreal, Coca-Cola and BMW.
Meanwhile, Janine Clark has assumed the role of “Director of Culture and Reputation” to help steer the strength of both the Lucre brand and its people. Rebecca Mann returns from maternity leave in the role of Director of RICH to spearhead and drive forward the Group’s flourishing content business.
Sophie Spyropoulos, Lucre co-owner and director, said: A couple of years back we re aligned our business to focus on four key sectors, with two areas of expertise; a PR division that harnesses the power of google as well a traditional media relations and a content division that creates and seeds exceptional content, including video.
“We’re building a team of talented people to deliver those creative services across both our London and Leeds’ offices.”
In addition, the firm has taken on three new account managers and three account executives across its Leeds and London offices.
