Leeds-based Jet2holidays will be a brand partner of ITV’s Love Island, which starts its fourth series tonight.
The company will be the designated official travel partner of the show, which last year achieved ITV2’s highest ever ratings.
The UK’s second largest tour operator will run commercial competitions, TV and digital advertising, social media, and a dedicated microsite hosting exclusive content. The company will use the slogan “Love the summer vibe with Jet2holidays and Love Island” for the duration of the series.
A series of bespoke advertisements to support the partnership have been filmed in Majorca, where the Love Island villa is located. The ads have been filmed from the perspective of a friend’s camera, and follow a groups’ holiday through the lens.
Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Love Island was one of the most popular and talked about TV shows last summer, and it looks like this summer will be no different.
“Working in partnership with such a high profile programme means we can showcase the fantastic range of holidays we have on offer for young people, so we are delighted to be the official travel partner of Love Island.”
Claire Heys, ITV Brand Partnerships and Content Director, said: “Love Island is synonymous with a hot and sunny holiday so I’m delighted to welcome Jet2holidays as a show partner.”
