Leeds is trying to woo Channel 4 with a new app to entice it to set up shop in the city.
Channel 4 has shortlisted Leeds, Manchester and Birmingham as potential regional headquarters.
The app is part of the All in. Leeds campaign, a collaboration between more than 50 local creative agencies, which have come together to show what the city can offer.
Supported by Leeds City Council, the “digital love letter” has been created by Bolser and will be presented to Channel 4 through a progressive web app.
It encourages users to swipe right to match facts and photos to Leeds and share results via social media using the #4sparks hashtag.