Leeds agency Home has worked with financial services company Hitachi Capital UK on its first ever overarching advertising campaign targeting the business audience across the UK.
The four-month Game Changers campaign runs across channels including YouTube, national newspapers and key commuter hubs, featuring touchpoints relevant to each of Hitachi’s five business units.
At the centre of the integrated brand campaign are a series of YouTube adverts illustrating the impact of Hitachi’s financial solutions. The adverts focus on aspirational ‘Game Changers’ from a range of industries who strive to push their businesses to the next level.
Based on users’ profiles, native and outstream video advertising will see audiences presented with a series of brand and business unit focussed adverts, whilst programmatic online display will match key audiences to specific campaign messaging. OOH advertising at high footfall train stations in London during key commuter times also forms part of the campaign.
Digital execution will be complemented by a series of attention grabbing half-page and full-page adverts in national, regional and trade media titles.
