Freudenberg Household Products LP has appointed a new agency to handle its Vileda & Marigold brands, following a competitive pitch.
Finn will manage the UK PR activity and media relations strategy for the brands, as well as coming up with creative PR campaigns to position them as cleaning and hygiene experts.
“We were looking for diligent partners that showed an in-depth understanding of the category we operate in and were really impressed by Finn’s approach to the brief,” explained Sue Beck, Interim Marketing Director.
“We’re very excited by some of the PR activation we have in the pipeline. It’s creative and really going to help bring both the Vileda and Marigold brand propositions to life as category leaders’
Richard Rawlins, CEO and Founder at Finn, added:
“We are delighted to be working with the team at Freudenberg. Vileda and Marigold are two well-loved brands that have never been more relevant in a world that is now so focused on hygiene. We are very excited to be their strategic PR partners and look forward to using our expertise to gain them increased widespread recognition.”
