Aubergine has won a 9-way pitch for London-based tech company, Flyt.
The PR and content agency will be working with the firm to grow awareness of its technology through trade and consumer media campaigns.
“We were delighted to join the “Flyt crew” and look forward to growing awareness of this innovative technology which is disrupting the hospitality industry,” said Aubergine founder, Emma Gardner.
“The team here at Aubergine is passionate about food and technology – so it’s such a thrill to be appointed to work with a company that fuses both of these sectors together.”
Flyt allows hospitality operators to integrate new and exiting technology within one streamlined platform. It’s used in over 2500 locations in the UK, including JustEat, PizzaExpress and Nandos.
“Aubergine really stood out during the pitch because of their creative, journalist-led approach and their clear passion for what they do. As former journalists themselves, it was clear they know the media industry inside out and have delivered incredible ROI for previous clients. I’m confident they’re the best agency to help us grow and reach new markets,” added Carey Benn, Flyt chief revenue officer.