twentysix has been appointed by online watch retailer, WatchShop, to develop a multichannel strategy to drive growth.
The Leeds agency will be responsible for a 7-figure media budget covering organic search, paid search and paid social activity.
“The brief to take such an established brand to the next level is particularly exciting and one that fits our connected approach at twentysix,” said Scott Tehrani, Media Strategy Director.
“We are looking forward to delivering future-proofed strategies, embracing new technologies and using advanced data techniques to guide the brand on their digital investment.”
twentysix was up against 3 other agencies in the pitch process, including the incumbent.
“We’ve been incredibly impressed with the team’s professionalism, experience and skill set from the get-go and are very much looking forward to building a strong partnership which will help us accelerate our next stage of growth,” added Raj Bhogal, Head of Marketing at WatchShop.
