The Royal Air Force (RAF) Museum has appointed Leeds-based digital marketing agency, Bolser, following a competitive pitch.
Bolser has been hired to help deliver the digital transformation of the Museum’s website, eCommerce store and visitor experience, and to help boost visitor numbers and customer engagement as part of the Museum’s 2030 strategy. The Bolser team will be working closely withthe museum’s marketing department to target new audiences, improve the digital visitor journey and create a best-in-class user experience. The work includes UX design, website development and PPC, as well as paid social, and SEO activity.
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“The vision of the RAF Museum is to inspire everyone with the RAF story, whether that’s onsite at our Museums in London and the Midlands, within the wider community, and of course, engaging with our audiences online. The Bolser team will play a key role in our digital development plans, and we’re looking forward to an exciting and productive partnership,” said Tim Allnutt, head of marketing and communications, RAF Museum.
Over 150 aircraft are housed in the Museum’s two sites in London and Cosford in the West Midlands, with models including the Spitfire, Hurricane, Lancaster bomber, Typhoon and Eurofighter. Both locations attract almost 1m visitors annually. Digital investment has become instrumental in helping drive engagement for the UK’s cultural institutions amid a tough economic climate for the sector.
Ashley Bolser, managing director, Bolser, added: “The RAF Museum is the only national museum dedicated to telling the stories of the RAF. We’re honoured to be involved as we have so many family and personal connections to the RAF. We’re thrilled to play a part in helping shape its digital presence and drive footfall so those vitally important stories can continue to be told.”
From historic aircraft to interactive experiences and aviation themed outdoor playgrounds, both of the RAF Museum sites are free to enter and open from 10am daily.
Founded in 2001 in Leeds, Bolser is an award-winning digital marketing agency that creates digital strategy, user experience design and technical product builds for global blue-chip clients including Microsoft, the Premier League, AIG Life, Portakabin and The National Theatre.
