Leeds-based brand communications agency, Principles, continues to grow its client base following appointment by C.K Tools as its digital strategy partner.
C.K Tools, a leading industry name in professional hand tools for over 100 years, has selected Principles to enhance the brand’s online presence, strengthen customer connections, and amplify its position in the market.
The partnership will see Principles spearhead C.K Tools’ social strategy, driving engagement and brand growth across key digital channels. With a focus on strategic content, audience engagement, and digital-first storytelling, the collaboration aims to elevate C.K Tools’ social impact and industry influence.
This latest win adds to a recent period of growth for the agency, following a string of high-profile new client appointments, including a national contract for household electrical brand, Phillips.
Principles’ director of digital experiences, Nicci Mills said: “We’re excited to work with C.K Tools to help bring the brand to life in new ways online. Our goal is to connect with both their audience and upcoming generations of tradespeople, through meaningful and unforgettable social content.”
Brinley Buckley-Roberts, head of marketing at C.K Tools added: “It’s an exciting time for us as a brand, we’re at a point in our journey where we’re focusing heavily on our digital presence, to attract and engage a younger customer base.
“It’s a new approach for us, and we’re looking forward to partnering with the experts at Principles in our mission to elevate and strengthen our online comms.”
Principles Agency, based in Headingley, Leeds, is one of Yorkshire’s leading full-service creative communications agencies. The agency is seeing continued growth following development of a new strategic proposition, centred around helping everyday brands become unforgettable, via a framework (The Principles of Unforgettable Brands) designed to help brands focus on a handful of factors which make them come to mind quicker and stay there longer. Other clients include cleaning brand Astonish, healthy snack brand Harvest Snaps and cultivated meat pet food Meatly.
