Leeds agency launches live brand experience division as it looks “beyond traditional channels”

“Consumers are seeking deeper brand experiences and opportunities to generate social media currency. At the same time retailing is evolving at a rapid pace with smart devices now able to engage and direct shoppers from points of influence to points of purchase.

“This means we need to look beyond traditional channels to influence shoppers. In short, consumers are no longer satisfied with just hearing or seeing a brand’s message. Today, it’s the actual experiences we have with a brand that define whether we connect with it or not.”

Savvy CEO Catherine Shuttleworth told us the division currently had three staff but there were plans to recruit a further 10 over the next year. The agency as a whole has a headcount of almost 80.

She said: “Millennials are looking for more experiential activities full stop and brands have got to tap into this as part of a broader brand experience – it’s not just about handing out free stuff at the station.”