Integrated agency ilk has been briefed to deliver a digital campaign to promote Leeds’ Skills for Growth Programme.
The agency has been appointed by the Leeds City Region Enterprise Partnership (LEP) to promote the programme to businesses in the city region following a competitive tender process.
The Skills for Growth scheme, aimed at closing the skills gap and drive growth and productivity, connects SME owners to local schools, colleges and universities.
Ilk will develop a new digital brochure and suite of creative assets, along with a campaign of digital advertising, PR and content marketing on behalf of the LEP.
Nev Ridley, Managing Director at ilk, said: “It is always great to win work in Leeds, so we’re really excited to be working with the Leeds City Region Enterprise Partnership, particularly given how much potential the Skills for Growth programme has to enhance the local economy.
“Through a competitive tender process, we demonstrated the benefits of delivering a truly integrated campaign with the aim of addressing the skills gap experienced by a number of businesses across the region. We’re excited to play our part in driving growth among local SMEs.”
