Hatch, the creative communications agency headquartered in Leeds, has been appointed by John West following a competitive pitch to activate their official partnership with ParalympicsGB this summer ahead of the games in Paris.
Hatch, which specialises in PR, content production, social media and activation, will be building experiential spaces at ParalympicsGB events both here in the UK and in Paris later this year.
John West is the official protein partner of ParalympicsGB with the brand’s key message this summer focusing on “Fuelling ParalympicsGB.”
The experiential spaces are designed to support the athletes pre and during the Games, but also engage with them via a specifically created TikTok game, which will be rolled out to consumers during the games, and personalised gold cans of John West product.
Matt Peden, managing partner at Hatch, said: “This was a really exciting brief and our experience in both sport and FMCG was perfectly utilised in the execution of our creative concepts which we can’t wait to reveal to the athletes both before and during the games. We think we’ve created the perfect balance between brand messaging and engagement tactics to make this a real success.”
Vikki Babb, marketing director at John West, added: “We are delighted to be working with Hatch on this exciting project across ParalympicsGB kitting out days and Games House in Paris. With less than 50 days to go until the Paralympics begins, we’re really excited to engage with athletes in the next few weeks as they begin their preparations – and we are ready to provide them with the right fuel to bring home plenty of medals!”
