Global party products and supplies company Amscan International has appointed Leeds agency Brand8 PR to support its growth strategy and raise awareness of its brands.
The PR agency, which was founded in 2010, will provide the company with public relations consultancy for its corporate, business-to-business and trade audiences.
Brand8 PR will also be handling consumer public relations activity for one of the company’s online retail brands, Party Delights, which sells more than 20,000 products from party supplies, fancy dress, balloons and wedding accessories.
Brand Director Jessica Talbot said: “Brand8 PR has excellent demonstrable experience of successfully providing corporate communications advice to a range of fast growth businesses, so they are the ideal partner for us.
“In addition, the agency’s commercially-focused consumer PR offer will help further raise awareness of Party Delights and help drive ongoing sales success for our online retail business.”
Rob Smith, Brand8 PR Managing Director, added: “This is a significant account win for us which adds to our growing portfolio of online retail clients. It is also great to be advising another Endless investment on its corporate and consumer public relations.
“We are looking forward to working closely with the business’s senior management team to support the delivery of their expansion plans and to help build further equity in the company’s brands.”
