Ponderosa has named Gina Deen as its Director of Social and Influencers.
Deen joins the Leeds agency from WongDoody, where she was Marketing Lead, prior to that she held senior roles at Smarts and MSL. She’s also a Board Member and the MarComms Director of social enterprise, Ok Mentor.
“We are constantly evolving our services, using insights to understand what clients need to stay relevant and create impact,” said CEO at Ponderosa, Richard Midgley.
“We are delighted to welcome Gina to our growing team – she has a wealth of experience which complements and supports our growing social and influencer services.”
During her career, Deen has worked with brands including Gucci Beauty, Rimmel London, PUMA UK and Panasonic.
At Ponderosa, she’ll be tasked with developing its social and influencer services and oversee its integration into the wider agency.
“I’ve built my career around translating impactful insight into first-class social creative, so naturally I was drawn to Ponderosa, an agency driven by the same ethos,” she stated.
“My experience in helping brands to co-create with dynamic talent will help develop the agency’s offering, and I look forward to getting under the skin of our exciting client portfolio.”
Ponderosa is part of Audience Collective.
