People will be able to enter an an imaginary, immersive Mars landscape and experience a live music hologram performance at MediaCity later this month.
University of Salford’s MediaCity campus is hosting two events as part of the BEYOND Conference.
The two fringe events for the global event seek to explore the relationship between creative research and business innovation.
Red Field is the first prototype of an installation from award-winning artist Nye Thompson and creative technologist Kriss Dunk. It puts people within a stylised version of Mars’ landscapes, using the initial NASA scans, to show the meaning behind walking on the planet and the geopolitical impact of placing a digital footprint within the space.
It invites guests to consider the theme of “neocolonialism by considering our relationship with Mars and the ongoing exopolitics around the future ownership of it as we inhabit its space.”
Quantum is a 20 minute immersive sound and light performance from Richard Evans, produced by Cold Star Media, that explores the future of artificial intelligence and synthetic life.
The show hologram-style projections, volumetric 3D animations, and live electronic music, exploring the future of artificial intelligence and synthetic life in a theatricalised space.
The 2 projects are from the Cultural Accelerator programme, a creative engagement scheme with arts organisation FutureEverything, which has been commissioned to deliver the programme by MediaCity Immersive Technologies Innovation Hub (MITIH) and the University.
“We are delighted to be unveiling two truly innovative exhibitions here at our MediaCity campus as part of the MITIH programme and BEYOND Conference,” said Roger McKinley, Creative Technology and Content Manager at the University of Salford & Research Associate at Media City Immersive Technologies Innovation Hub.
“The University and MITIH have a shared belief in the power of technological innovation through artistic innovative practice to explore new and unexpected areas of business growth and help companies explores new territories. In this case, these demonstrations seek to deliver technological innovation whilst also being run in more sustainable, immersive, and experimental ways.”
BEYOND is an annual gathering of current and future innovators focused on Research and Development across the Creative Industries.
