Everton has announced a “landmark” stadium partnership with the company Aramark.
The food and drink service provider said was committed to turning Everton Stadium into one of the “most revolutionary and advanced venues” in Europe.
Aramark currently works with NFL stadia including Philadelphia Eagles’ Lincoln Financial Field, Denver’s Mile High Stadium and the Cleveland Browns’ Stadium. It also has contracts with 9 La Liga and 8 Bundesliga clubs.
However, this will be its first step into English football.
It said it would be implementing innovative, tech-enabled experiences for fans and event attendees. These, it said, would minimise wait times and enhance fan satisfaction.
Some of that tech will include ‘walk-in walk-out’ technology solutions, self-service beer systems, immersive food and beverage offers and kitchen collection points – which specialise in producing food exclusively for online order pick-up.
More than 1200 new roles will be created at the stadium through the deal.
“This is a landmark partnership for the Club and we are delighted to welcome Aramark as a Founding Partner,” said Richard Kenyon, Everton’s Chief Commercial and Communications Officer.
“Their mission to set the standard for excellence and their alignment with our vision to create exceptional experiences for Evertonians really resonated with us.
“Aramark understands what goes into and what is required to deliver high profile and multi-purpose venues. As we look forward to the Club’s bright future at our new home, we are focused on working together to deliver the right type of experience for every fan and every visitor, both within the stadium and on The Plaza.
“By utilising Aramark’s global expertise across many industries, we will be adopting the very latest in retail technology to make a visit to Everton Stadium an amazing experience for every Evertonian.
“Evertonians deserve the best and we are working with a global industry leader in Aramark to offer unrivalled experiences at our new home.”
By becoming a Founding Partner at Everton Stadium, Aramark will also receive enhanced commercial opportunities and media rights at the Club’s new home once it opens in the summer of 2025.
“We are thrilled to be a Founding Partner and chosen as the Culinary Experiences Partner for Everton. Our shared commitment to delivering remarkable experiences means we are developing something truly extraordinary for the launch of the new stadium,” added Helen Milligan-Smith, CEO and President at Aramark UK.
“It’s important to us that we go above and beyond to forge strong connections not only with our venues, but with the wider community too. The introduction of a new social enterprise programme is a great example of this, and we look forward to working with Everton in the Community to champion local produce and provide training and job opportunities to local people across Liverpool.”
