New Balance will be Lancashire Cricket’s new kit partner from 2023.
The global sports brand replaces Kukri which has sponsored the team for almost a decade.
Throughout the “multi-year deal” New Balance Teamsports will create men’s and women’s team kit as well as their training and travel wear. The first designs are set to be unveiled this evening, with the new County Championship, T20 and One Day shirts.
“This agreement with New Balance represents an important step for the Club and our ambitions to continue to grow our brand,” said Daniel Gidney, Chief Executive of Lancashire Cricket.
“New Balance are globally recognised as one of the main leaders in their industry and we are sure that this new multi-year partnership will mark the start of many great new opportunities for the Club.”
John Carden, Director at New Balance added:
“We are absolutely delighted to announce the partnership between New Balance and Lancashire Cricket.
“I’m immensely proud of the collaborative approach taken to produce an amazing, bespoke kit that will be showcased in one of the finest and long-standing cricket stadiums in the world by both players and fans alike.
“Together, we look forward to introducing more players into the sport and supporting grassroots teams both locally, and nationally throughout our long-term partnership.”
