Lancashire Cricket has signed a 5 year extension to its deal with Heineken.
Heineken has been the Official Beer and Cider Partner of Emirates Old Trafford since 2016 and it will retain the “pouring rights” across the concourse, hospitality, hotel and conference and events areas of the stadium.
“We are thrilled to extend our long-standing relationship with Heineken, who play an integral role in the matchday experience for Members and supporters attending Emirates Old Trafford,” said Daniel Gidney, Chief Executive at Lancashire Cricket.
“In addition to holding pouring rights for beer and cider across the stadium, Heineken are working closely with us to continue improving guest experience at Emirates Old Trafford, in areas such as the Fan Village for domestic and international cricket.”
Lancashire Cricket said that the support from Heineken was an important factor in the new development of the ground, which is set to be completed in 2023.
“We have been so impressed with the Club’s vision for Emirates Old Trafford since 2016 and we are excited to play our part in giving fans an unparalleled experience in a world-class venue,” added Graeme Nicholson, Sales Director at Heineken.
“The stadium is home to generations of fans and we are proud that it will continue to be our ciders and beers that are available for another five years.”
