Lancashire Cricket has become the first organisation in the country, in any industry, to activate blockchain secure mobile tickets for all of its domestic and international fixtures.
The club will be using the TIXnGO mobile tickets platform, following a trial last year.
“During the 2019 season, over 80 per cent of tickets bought at Emirates Old Trafford have been made online, compared to less than 50 per cent in 2018 so it’s vitally important that we continue to improve the digital ticking technologies to ensure we make things as easy, and as enjoyable, as possible for those supporters booking with us,” said Lancashire’s Head of Ticketing and Digital Systems, Jonathon Nuttall.
“We’ve been working with SecuTix for nearly 18 months now and they are a developer who commit to the ticket buyer in a continual pursuit of delivering an amazing customer journey making ticket purchase a key part of the main event. We’re excited to continue developing our ticketing technologies alongside an organisation that shares our values regarding customer experience.”
The club said that it eliminated the possibility of fake tickets and gives them a greater control over who can gain access to the ground.
“Blockchain technology addresses many of the ticketing issues that both sports organisations and fans alike face. TIXnGO creates a unique, encrypted ticket for smartphones that is completely traceable, removes the risk of counterfeit tickets and simplifies the process of transferring or reselling tickets for the customer,” added David Hornby, UK MD of SecuTix.
“It easily plugs into Lancashire’s existing ticketing system to give fans a better and more secure digital mobile tickets experience.”
