Manchester-based data analytics firm Skyrise has partnered with fellow Mancunians, entertainment and news brand LADbible Group, to better target ad campaigns.
The partnership will see the companies work on privacy-first approaches to digital advertising and understanding audiences online.
LADbible’s content currently reaches approximately two-thirds of 18 to 34-year-olds in the UK, while Skyrise is a privacy-first audience design and targeting platform.
Bradley Hill, head of performance and planning at LADbible Group, said: “Skyrise’s understanding of complex audience interactions, and an agile collaborative approach to data is uniquely complementary to how LADbible Group works with brands and agencies.
“We believe in providing industry-leading data driven solutions to our client set, and that is exactly what Skyrise delivers. This unique model doesn’t reflect the industry norm, but instead reflects the future of data, intelligence and planning.”
Paul Barnard, managing director at Skyrise, added: “Partnering with LADbible Group helps advertisers and agencies connect with audiences that matter the most.
“By connecting both digital and physical worlds, Skyrise allows a brand to see their audience like they’ve never seen them before. That is incredibly powerful through a client lens, and we’re delighted we’ll be able to showcase that further through LADbible Group’s impactful and perception-changing campaigns.”
