SocialChain has appointed Victoria Willis as operations and delivery director.
Joining SocialChain from fellow Manchester-founded digital firm LADbible Group, where she was director of delivery, Willis brings over 18 years of experience in overseeing teams responsible for project and resource management, content production, delivery, optimisation and reporting. Victoria’s previous experience has also included roles at The Walt Disney Company, AOL and Maker Studios, leading delivery teams and helping to drive scale and efficiency.
Throughout her career, Willis has led high-profile business initiatives with a strategic, solution-focused approach. She excels at building teams of experts across organisations to address complex client challenges, delivering strong relationships and creative solutions from the outset. Her ability to streamline processes, maximise productivity, and drive innovative solutions—coupled with her passion for social-first marketing – positions her perfectly to help SocialChain into its next phase of growth and success.
Willis joins as part of the SocialChain senior leadership team and will report to the agency’s new CEO whilst working closely with the Brave Bison executive team to ensure that operational processes and employees deliver strong customer experience and value-added service delivery.
Laura Crofton-Atkins, chief operating officer, Brave Bison, said: “Over the past year, SocialChain has experienced significant growth, and it’s a testament to this that we welcome someone with Victoria’s background to the team. With her extensive leadership experience across the digital media landscape, as well as working with some huge companies, Victoria brings outstanding organisational, communication, and strategic skills.
“Her proven ability to develop and implement innovative operational systems that boost productivity and efficiency will be invaluable as we work closely together to elevate our processes and client offerings. I’m confident Victoria will help us deliver top-tier results for our most ambitious clients as we continue to grow and expand.”
Willis added: “I am absolutely thrilled to have joined the agency, and SocialChain’s ambition to continuously improve across all areas of a project’s life cycle combined with the smarts of its people ensures they are offering something unique. It feels like I have joined at such a pivotal moment. I’m confident my experience and industry knowledge will help to truly shape our offering across commercial and operational processes and ensure that all of our output is best in class as part of the agency’s exciting growth journey.”
