A Leeds-based boxing and martial arts equipment supplier has appointed Google Shopping specialist Bidnamic to manage its campaigns on the platform.
Fight Co, which was founded in 2011, operates fully online currently and stocks a wide range of martial arts brands. Bidnamic will optimise its products on Google Shopping, using AI machine learning to help Fight Co scale their business and improve visibility.
Matthew Radford, Sales Director at Fight Co, said: “We had been burned by working with agencies previously so decided to make the switch to machine learning to optimise our Google Shopping campaigns.
“We’d heard about Bidnamic’s strong expertise and industry knowledge and are confident they will be able to supercharge our online profiatiblity. We’re definitely in the right hands now!”
Liam Patterson, CEO and Founder at Bidnamic, added: “Doing what we do, you always hate to see a brand take a few punches when trying to get their Google Shopping campaign right. We’re excited to help another Leeds-based company expand.
“Accessing customer data to manage a Google Shopping campaign is a massive help, but understanding the industry is pivotal as well. Combining both, we’ll be able to get Fight Co’s products in front of those that are most likely to buy them.”
