Kit Studio has worked closely with hospitality fast payment provider Square, building on the momentum of the established Big in Restaurants campaign, to amplify candid and raw photography by Exell and bring the energy of real kitchens and restaurants to OOH.
It’s “a truly authentic campaign that doesnʼt just say that Square is Big in Restaurants -– it shows it,” says Kit.
Featuring imagery of real Square sellers paired with social proof about their experience – the campaign features London-based sellers in London, with a specific feature in East London, as well as Manchester-based sellers in Manchester.
Telling the stories of each city showcases the hardware in a way that fits in with the urban environment, and when paired bold typographic approaches enables the campaign to flex across a multitude of unique artworks in print, digital and flyposting.
Chris Bounds, creative partner at Kit Studio, said: “From the multi-seller showcase to the bold fly posters, the authenticity can be felt across both London and Manchester. Combining the energy of Exellʼs imagery with powerful typography enables the campaign to fit into the urban environment whilst also cutting through.”
Neil MacLean, creative director, EU/UK at Square said “This campaign is all about giving the spotlight to the unsung heroes ̶ chefs, restaurant owners, and their hardworking teams who are out there making London and Manchester taste like no place else. Weʼve put them front and centre, letting their stories cut through in raw, in-the-moment photography that captures the gritty energy of the industry.”
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