Simply Be is to be launched in Sainsbury’s, following a deal with Manchester ecommerce group, N Brown.
The brand will be available both in-store and through Sainsbury’s clothing platform, Tu.co.uk.
N Brown stated that this was a “key moment” in advancing its digital strategy.
“We believe in democratising fashion and understand the power of providing inclusive fashion that truly fits. Sainsbury’s was therefore a natural choice for Simply Be’s next partner, as our shared ethos of inclusivity and accessibility will serve the needs of a broad customer base,” stated Sarah Welsh, CEO of Retail at N Brown Group.
“We know our customers are looking for inclusive and high-quality, well-fitting fashion. The introduction of our Simply Be brand across Tu Clothing and in-store at Sainsbury’s will make it easier for women to access these items and give them the confidence they need to be the most authentic, empowered version of themselves.”
Through the move, N Brown, will have access to data and customer feedback through Nectar.
“We’re thrilled to be partnering with Simply Be, not just on Tu.co.uk, but also as one of the first brands to launch in our new Sainsbury’s fashion destination hubs alongside our popular range of Tu clothing this September,” added Emma Benjafield Director of Product, Sainsbury’s Clothing.
“Tu’s mission is ‘helping you love what you wear’, and inclusive fashion that makes you feel great is at the heart of our brand, so having Simply Be on board supports our ambitions to expand our size offering even further and bring more variety to new and existing customers however they choose to shop with us.”
N Brown, which used to be a presence on the high street, moved to a digital-only model in 2018 after reporting “very disappointing footfall” in its 20 stores – which generated only 2% of group revenue.
