Aldi’s Kevin The Carrot is making his first non-festive appearance, as he supports Aldi’s sponsorship of Team GB.
The campaign has been created by McCann Manchester and launches today to mark Aldi’s 10-year partnership with Team GB and more recently ParalympicsGB.
Narrated by Jim Broadbent, the 40 second spot features Oliver Lam-Watson, Helen Glover MBE, Delicious Orie, and Max Whitlock OBE.
“Normally Kevin the Carrot is in rehearsals for his big Christmas gig by now. But as luck would have it, he was on holiday in Paris just as the Olympic flame blew out! Sacre bleu!” said Dave Price, Chief Creative Officer at McCann Manchester.
“In true Kevin style he was compelled to help. It was a race against thyme, but thanks to our carrot, the games were saved. So, keep your eyes peeled, and hopefully you’ll see our 5 inch hero prove he’s Britain’s biggest fan!”
The campaign runs across all channels, including digital AV, radio, press, digital marketing, website, leaflet, activation in Fanzones during the games, POS in store and merchandising – including a limited edition Kevin plushie.
“Just as Christmas is a magical time, there’s a similar excitement in the air as we approach the Paris 2024 Games,” added Kyrsten Halley, Marketing Director at Aldi UK.
“As the Official Supermarket Partner of Team GB and ParalympicsGB, it felt like the perfect occasion to bring Kevin back to our screens and we know our shoppers will be thrilled to see him get behind our teams.”
