Manchester-headquartered Kellogg’s has appointed London’s Connect to handle its UK public affairs brief on a retained basis.
The agency will work to grow and maintain Kellogg’s reputation in the UK, raise awareness of its work on sustainability, and highlight its work tackling food insecurity
Connect will engage with the Government during the passage through Parliament of its Environment Bill – which covers packaging and environmental impact – and on its obesity strategy.
The account will be run by Laura Blake, partner and co-owner of Connect, supported by a team of four including director Dan Simpson.
“Kellogg is part of British life and we are thrilled to be working with the team to help promote their activity and make a positive contribution to policy discussion,” said Blake.
“Kellogg’s story and strong social purpose is inspiring and we are proud to be supporting their important work on tackling food insecurity.”
Paul Wheeler, corporate affairs director at Kellogg’s UK, added: “We were impressed by the team at Connect, their understanding of our objectives and creative approach to the brief. We look forward to developing a strong partnership in the years ahead.”
Photo credit: Aire Global
