Katy Leeson, the former Managing Director of Social Chain UK has joined Gary Neville’s Relentless Group.
Leeson stepped down from Social Chain in January, after 5 years at the helm.
As CEO of Relentless Group’s Media division she will work across Salford City FC and Neville’s SkyBet-sponsored YouTube channel, The Overlap.
“As a team, we start with the responsibilities for the marketing and brand strategies of Salford City FC and The Overlap – which is an absolute dream come true,” she said.
“As a little girl, I grew up attending Oldham Athletic games with my dad. I got to experience first-hand the magic of watching your heroes play.
“And the thought alone of being able to get local children as excited to do the same with Salford is enough to make me emotional.”
She added that she couldn’t wait to help Salford “engage fans in totally new ways whilst also engaging the Salford community more broadly, reminding everyone that this is their club and we want to run it with them at the fore.”
During her time at Social Chain, she oversaw the biggest growth in its history, she has also been an advocate for employee mental health, employing a full-time life coach and opt-out therapy sessions for staff.
Leeson joined Social Chain from MediaCom North where she was Head of New Business and Marketing.
