tigerbond has won a competitive pitch to handle the public relations for JustGiving.
The agency will be supporting an in-house team to raise its national profile as a fundraising platform, as well as highlighting individuals, groups and charities that have used the site.
The consumer and PR campaigns will be run out of tigerbond’s Manchester, Leeds and London offices.
“We’re thrilled to have tigerbond on board to support our PR efforts and to help ensure JustGiving is thought of as the number one platform for charities and individuals looking to raise funds for the causes closest to them,” said Emily Penkett, Head of UK PR at JustGiving.
“The team’s passion and creativity really shone through during the pitch process and we’re very much looking forward to working with them to deliver some fantastic results for the brand.”
Rachel Gladwin, co-founder at tigerbond added:
“JustGiving has a formidable reputation as the go-to fundraising platform in the UK. Last year alone, the brand supported millions of people to collectively raise more than £600 million for charities and good causes.
“This is the type of new business win we dream of and the team is delighted to get started. JustGiving is a goldmine of culturally relevant, heart-warming stories and we look forward to unlocking that potential as we strive to significantly scale-up brand saliency and awareness in the months to come.”
tigerbond was established in 2021, following an MBO at Beattie Communications.
