Meanwhile has produced a World Mental Health Day campaign to promote the parkrun charity.
The MediaCity agency is behind the OOH and social media creative, which uses prescriptions to showcase the medically-supported physical and mental health benefits that participants can get.
“Many people may not realise how truly transformative taking part in your local parkrun can be in their lives,” said James Cross, CCO and founder of Meanwhile.
“From helping with mental health, reducing social isolation, and improving physical health too, the societal benefits are huge. So it’s with great pride and importance that we’re able to help the charity get this brilliant story out into the world.”
The creative showcases the support from a Royal College of General Practitioners initiative to prescribe parkrun to patients. GPs who prescribe it have said it has helped patients with anxiety, depression, and other serious conditions like helping people move off long-term medication for conditions like diabetes.
“This is an exciting next step to work with Meanwhile as our creative partner to empower people to come together and be social and active outdoors, with a cutting edge campaign celebrating parkrun’s positive impact in not just mental health, but physical wellbeing too,” added Dido O’Reilly of parkrun.
Since its modest beginnings in London in 2004, with 13 friends taking part in a 5km run, now millions of people partake in parkruns around the world.
