Silver Cross has named Journey Further as its new integrated media agency, following a 5-way pitch.
The Leeds-based agency will manage the brand’s media account, with an aim of increasing brand awareness and establishing it as the brand of choice for a new generation of parents.
“We are delighted to welcome Journey Further to the Silver Cross family and look forward to seeing how their creative and strategic approach will help us accelerate our brand and product awareness globally,” said David Abbott, Director of Marketing at Silver Cross.
Journey Further will first focus on the UK market before expanding internationally.
“We are proud to be working with Silver Cross to help propel them to their rightful place as the leading parenting brand. In true clarity at speed style, we’ve already got off to an amazing start, launching their new Tinie collaboration with John Lewis, and the British rap artist himself [Tinie Tempah], via PR, OOH and Social,” added Andy Johnson, Senior Media Strategist at Journey Further.
“We’re looking forward to showcasing our integrated capabilities and helping Silver Cross drive long-term growth on a global scale.”
Journey Further is based in Leeds, Manchester, London and New York.
