Digital agency iProspect has lost its £16m digital media account with window and door specialist Safestyle UK to Journey Further.
The performance marketing agency, which has offices in Manchester, Leeds and London, will handle Safestyle’s digital strategy and delivery across PPC, paid social, display, SEO, digital PR and conversion optimisation.
The window and door specialist invited 12 agencies to pitch for the work – including incumbent SEO and PPC agency iProspect, which has offices in Manchester, Leeds and Newcastle – and drew up a shortlist of four.
Journey Further won the account and will be responsible for an annual media spend of £16m.
Martin Troughton, Marketing Director at Safestyle UK, said: “Journey Further stood out through a very competitive pitch process. We bought into their senior team’s client-side experience and their approach to multichannel integration.
“As part of the process, we asked ourselves whether we would want Journey Further working for our competitors, to which there was a resounding ‘no’.
“We’re looking forward to working with such an exciting agency and can’t wait to see the results we can deliver together.”
Dan Peden, Strategy Director at Journey Further, added: “We’re really excited to be working with Safestyle, a brand perfectly suited to our pedigree in the home improvements and retail sector.
“We are confident that by implementing a data-driven and commercially aware approach, and offering the team at Safestyle complete transparency over activity and measurement, we can deliver a step-change in their business performance.”
Journey Further will manage all performance marketing areas as they aim to improve digital performance and drive innovation across all channels.
