Leeds-based Journey Further has been appointed by Evans Cycles to handle its entire performance marketing account following a five-way pitch.
Journey Further’s remit for the UK’s leading specialist bike shop will encompass paid search, programmatic, paid social and SEO. The business was previously handled by two external agencies and in-house.
Dan Peden, Strategy Director at Journey Further, said: “We are really excited about working with Evans Cycles. They are an ambitious team who understand the power of an integrated and strategic approach to performance marketing.
“It’s testament to our team’s passion and expertise in retail e-commerce that Evans has chosen to partner with us.”
