Barbour has chosen Journey Further as its new performance brand agency, following a 5-way pitch process.
The Leeds agency has been brought in to unify its brand and performance activity and help its growth in the UK, US and Europe.
Journey Further stated that this would be achieved through creative strategy, media planning and performance marketing activity.
“By helping Barbour understand its customer more effectively, we’re perfectly placed to help define its communications strategy and align content across brand and performance marketing activity,” said Lydia Hinchliff, Head of Communications Strategy at Journey Further.
“We’re thrilled to be adding Barbour to our client roster and can’t wait to start implementing an integrated strategy across paid, organic and creative in order to help them achieve their marketing goals.”
The focus will be on “maximising Barbour’s digital footprint” and increasing brand awareness globally, through restructuring the its content to “articulate a distinct brand message” and optimise performance through media channels.
“Journey Further really stood out in the process with its joined up approach, from strategy to execution. Its paid and performance capabilities really shone through and we had great chemistry with the team, so we can’t wait to get started,” stated Leanne Forster, Head of Brand and Communications at Barbour.
