LUSSO, the leading provider of luxury bathrooms, furniture, homewares, fixtures, and fittings to beautiful homes and aspirational hotels across the world, has renewed its partnership with performance marketing specialists Journey Further, following outstanding growth in organic visibility over the last year.
Continuing the original brief, Journey Further will deliver a targeted organic strategy that delivers commercial (non-brand) uplift, partnering with LUSSO across PR, content strategy and SEO recommendations and putting relevance at the heart of the strategy to drive organic results.
Central to the renewal were the results achieved across 2024 when Journey Further supported LUSSO on 400+ new product lines and new range launches including Tiffany marble, Colore concrete, and Porcelain tiles. During this time Lusso saw a +141% growth of organic referring domain profile through the support of PR and +117% growth in non-brand organic traffic. Key PR coverage included appearances in The Times Luxx Magazine, ELLE Decor and Grand Designs, highlighting the lifestyle brand’s accolades in product innovation and quality, serving customers globally.
The 2025 partnership will focus on supporting LUSSO’s ambitious growth plans – building greater awareness with the right audiences of the best-in-class service and world-renowned quality products LUSSO offers.
Antony Mohan, director of sales & marketing at LUSSO said: “After years of searching for the right organic partner, we’ve finally found a team that truly aligns with our brand’s vision. Their expertise and understanding have been crucial in our progress this year. I’m excited to see where our partnership with Journey Further takes us in 2025 having built a solid foundation over the past year. Our results so far speak for themselves.”
Paul Norris, organic media director, Journey Further said: “Over the past year, we’ve more than doubled LUSSO’s organic market share in the luxury living space – that’s a real testament to the strength of our partnership, collaborating so closely with the LUSSO team. 2025 is set to be the biggest year yet and we’re excited to be growing the LUSSO brand on a global scale.”
