Journey Further has been appointed by coconut water brand Vita Coco to manage its UK PR after a four-way competitive pitch.
The Leeds and Manchester-based agency has worked with the brand previously but has now become its retained agency to help launch future products, as well as providing an always-on press office function.
Journey Further’s PR Director, Beth Nunnington, said: “We are all over the moon to be working with such an innovative, fun and well-loved brand.
“While we were the wildcard in the pitch process, our creative ideas that aligned with the brand’s campaign messaging really impressed the team at Vita Coco. We’re delighted to become its retained agency and are looking forward to launching more of the new exciting products on its upcoming roster.”
Journey Further has grown from three people in January 2017 to a team of 53, with fee revenue growing last year by 183% to £1.8 million.
