Following a six-way pitch process, performance agency Journey Further has been appointed as Virgin Money’s retained SEO partner.
The agency, which has offices in Leeds, Manchester and London, will manage the bank’s SEO activity, including digital PR, tasked with amplifying online visibility across Virgin Money’s full range of products and services.
Robert Jefferson, Head of Marketing at Virgin Money, said: “Culturally we think that this is a great fit, and see Journey Further as an extension of our in-house team.
“Journey Further’s data first approach, underpinned by technical know-how stood out to us in the pitch process.”
Dan Nutter, Head of SEO at Journey Further, added: “The team is really excited to be working with Virgin Money and I’m confident our performance-driven approach will deliver amazing results and growth for the brand!”
