Leeds agency Journey Further has appointed Chris Gorney to the newly-created role of Client Strategy Director.
Gorney joins from ASDA, where he was Head of Media Planning and Performance, and will now report to Journey Further Strategy Director Dan Peden.
He said: “One of the biggest challenges advertisers face is understanding the value of and relationship between different channels. Being able to work directly with Journey Further’s clients and incredibly experienced team to solve these problems is a challenge I’m relishing.
“I’m really excited to be able to bring my experience at ASDA to an agency which is as ambitious and dynamic as Journey Further.”
Peden added: “We’re serious about offering our clients direct access to the very best digital talent, which is why we’re thrilled to have Chris on board. He is hugely experienced when it comes to measuring the incrementally of media campaigns and proving ROI.
“The age of account managers is long gone. Our vision is to build a team of client strategists who can work directly with clients to add value above and beyond the typical agency-client relationship.”
