Water brand Highland Spring has appointed the John Doe Group to deliver a “refreshing approach” to the brand’s storytelling.
The new creative agency, which has offices in Glasgow, London and Manchester was created after John Doe Communications announced its merger with WIRE last month.
It will lead on earned strategy and implementation for the brand, including advocacy and consumer, trade and corporate PR support.
It will also work with the brand to amplify their environmental initiatives, including new packaging innovation and its focus on contributing to a circular plastics economy in the UK.
Pam Scobbie, CCO and managing partner of John Doe, said: “Highland Spring has big plans for the year ahead, so our goal was to match its ambition with a plan that feels fresh for the category and our ideas were positively received. ”
