Dragons’ Den will be adding further Guest Dragons in the new series of the show.
The Body Coach, Joe Wicks MBE and Trinny Woodall, the founder and CEO of digital-first beauty brand, Trinny London will join returning Guest Dragon, Emma Grede in the 22nd series of the show.
Wicks has raised millions for charities and became the “PE teacher to the nation” during the pandemic. He’s also behind online HIIT workouts, recipes, best-selling books, 90 Day Plan and a fitness app.
“I can’t wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs,” he said.
“My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential.”
Woodall began as a fashion columnist for The Daily Telegraph and television makeover artist on BBC series What Not to Wear. She founded Trinny London in 2017.
“Building and growing my beauty brand has been one of the great experiences of my life. I’m delighted to join the next series of Dragons’ Den as a Guest Dragon, and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table,” she added.
I’m looking forward to sharing insights from my own entrepreneurial journey, and hope I can play a part in helping these businesses achieve their goals.”
Dragons’ Den returns in 2025, the show is produced by BBC Studios Factual Entertainment in Glasgow. It moved production from Manchester in 2022.
“We were thrilled by the positive response to our first-ever Guest Dragons last series. Adding a sixth Dragon to our much-loved lineup creates a unique dynamic and brings fantastic energy to the show,” said Samantha Davies, Executive Producer.
“Fitness phenomenon Joe Wicks and beauty mogul Trinny Woodall will bring fresh fire to the pitches, while international fashion tycoon Emma Grede returns after successfully putting entrepreneurs through their paces last series.”
