JD Sports Retail Marketing Manager joins Absolute

helenblakeley

Absolute Agency in Bolton has recruited Helen Blakeley as its new Marketing Manager.

Blakeley joins after 12 years at JD Sports, where she’s held a number of marketing positions, most recently Senior Retail Marketing Manager.

During her time at the group, she managed and executed campaigns with global sports brands including adidas, Nike and Under Armour.

“Absolute is really starting to build a name for ourselves as a key strategic partner for brands looking for growth, and we have excelled in delivering campaign strategies that cut through with creatively executed narrative and exceptional design,” said MD, Chris Hodgen.

“But real success can only be achieved if the strategy is delivered correctly. So we have been looking for the right person to come on board and help grow our strategy team and Helen fitted the bill perfectly, so we’re looking forward to seeing her flourish in the role.”

Her role at Absolute will be to provide social media campaigns, content marketing, content creation, on and offline marketing campaigns, sponsorship activations, events and influencer marketing.

‘‘As part of Absolute’s team I’m looking forward to working with a wider roster of clients from a variety of industry backgrounds to implement and deliver marketing strategies that are cutting edge and provide a fully integrated campaign,” she explained.

“I am really looking forward to working collaboratively with the highly experienced team here, whilst bringing a new and dynamic approach to the marketing mix as Marketing Manager.”

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