JD is returning to the White Isle as Ibiza Rocks’ headline retail partner for summer 2023.
The partnership will continue to place youth culture at the heart of its highly anticipated events, including numerous activations, influencer engagement and social media integration, showcasing both JD and Ibiza Rocks’ prominence amongst the scene. Ibiza Rocks and JD will continue to build on a relationship that began in 2019, and this year promises to be its best and biggest yet.
A brand-new residency that will get summer spirits soaring every Thursday, Fire in the Pool Fuelled by JD, will unleash the hottest UK Rap artists, bringing the iconic Fire in the Booth radio show poolside. UK Rap has always been connected to Ibiza Rocks, with renowned artists such as Stormzy taking the stage in the early days of his career, and together with JD, UK rap will be given a permanent home at the undeniable Home of the Pool Party.
Alongside a mega line-up, the partnership between the two powerhouses will feature co-branding across the iconic Ibiza Rocks Hotel.
Chris Waters, marketing director at JD said: “JD has always been at the forefront of progressing youth culture. This year’s continued partnership with Ibiza Rocks demonstrates that JD takes pride in relationships that remain to feel progressive and push experiential boundaries that we know our consumers love.”
Lisa Faichney, director of communications at Ibiza Rocks Group adde: “Ibiza Rocks has always been a pioneer within Ibiza’s music scene, crossing genres and bringing the hottest and freshest talent to the island. With our current crop of pool party headliners including BRIT-Award winners Aitch and Becky Hill, this year is set to be the most groundbreaking yet.
“This partnership with JD embraces Ibiza Rocks’ ethos of monumental energy, pushing boundaries and a passion for delivering unique event experiences.”
