Integrated marketing agency, Jaywing’s proprietary AI tool, Comprehend, has been shortlisted for the Tech Innovation of the Year Award at the Prolific North Tech Awards 2024, which will take place this evening at The Edwardian Manchester.
The recognition highlights the agency’s continued leadership in AI and technological innovation, driven by the cutting-edge work taking place in its Accelerator Lab.
Comprehend, part of Jaywing’s proprietary technology suite, provides an AI-powered assessment of relevance and authenticity. By analysing and optimising content, Comprehend ensures improved paid and organic performance, resulting in enhanced visibility across digital platforms. The tool is designed to help brands deliver more impactful and authentic content, driving superior marketing outcomes.
Jamie Crane, Organic Media Lead at Jaywing, highlights the significant benefits that the tool has delivered: “Comprehend has completely transformed the way we approach content optimisation. By improving relevance and aligning with user intent, we’ve seen dramatic shifts in performance for key clients like Space Station and Mobiles.co.uk.
“Our work with Comprehend, for example, elevated Space Station’s Birmingham location page to the first page of search results, which increased organic traffic fivefold and helped Mobiles.co.uk rank for three times the number of organic clicks. These results demonstrate how critical relevance is to organic success. Comprehend has been the key to unlocking that potential.”
This shortlisting not only demonstrates the impact of Comprehend but also reflects the deep expertise and forward-thinking approach of the Accelerator Lab, where creativity, AI, and data science intersect to drive innovation. Led by industry leaders, including AI thought leader and Accelerator Lab Director Malcolm Clifford, the lab continues to innovate by applying the latest advances in AI to key marketing challenges in order to deliver measurable improvements in marketing performance.
Karen Snape, Data Science and Innovation Director at Jaywing, commented: “We’re incredibly proud to see Comprehend recognised at such a prestigious level. The Accelerator Lab is where our best ideas come to life, and this nomination is a testament to our team’s dedication to leveraging AI to deliver meaningful, measurable results for our clients.”
Jaywing has been at the forefront of AI advancements for years, using tools such as Comprehend to empower its clients. The in-house developed, AI-powered NLP powerhouse has been scientifically proven to improve online visibility, setting clients apart from their competitors.
The nomination for Tech Innovation of the Year is further proof of Jaywing’s continued success in blending cutting-edge technology with creative, data-led marketing strategies.
