Jaywing is to partner with Kao Corporation’s Salon Division following a competitive pitch process involving five other agencies.
Jaywing is providing Goldwell, a division of Kao Salon, with paid media services and strategic support, optimising value and efficiency through paid social channels to facilitate the company’s incremental growth.
With a legacy spanning over 75 years, Goldwell is committed to delivering salon-professional products and exceptional services utilising the latest innovations and the expertise of highly trained stylists to achieve stunning hair and remarkable looks.
Serving as a strategic partner, Jaywing will be extending its assistance across the EMEA market, encompassing various brands within the Kao Salon Division, including Goldwell, Kerasilk, KMS, and Varis. The agency will initially focus on reshaping and raising the brand’s perception within the market.
Jenna Bulmer, EMEA associate director channel growth and strategy at Kao Salon Division, said: “With their expertise in paid media services and strategic support, we’re confident in Jaywing’s ability to drive incremental growth and elevate our brand’s presence in the market. Together, we are committed to delivering exceptional experiences and outstanding results for our customers, leveraging the latest innovations and the talent of our highly trained stylists. We look forward to extending our collaboration across the EMEA market and shaping the future of our brands.”
Dr Catherine Kelly, managing director at Jaywing, added: “Jaywing is thrilled to be partnering with Kao Salon Division, providing our expertise in paid media services and strategic support. We’re committed to leveraging our capabilities to drive impactful results for the company, contributing to their continued success in the market.”
The partnership with Kao Salon Division follows a number of new client wins for Jaywing including Bettys, AO and The Entertainer.
