Creative and media agency, Jaywing, has retained its account with the University of Sunderland following a multi-agency tender process.
The University of Sunderland has 25,000 students based in campuses on the North East coast, London and Hong Kong and at its global partnerships with learning institutions in 15 countries. It began working with Jaywing in 2018.
Jane Oswald, head of marketing at the University of Sunderland, said: “[Jaywing] have previously delivered bold, stand out creative with an authentic tone of voice that appeals to our diverse markets and is underpinned by research. Jaywing clearly demonstrated the potential to build on this, enabling us to widen our appeal and connection with potential students whilst strengthening our brand.”
Jaywing is an award-winning, data-powered, global integrated agency, employing over 300 thinkers across creative, technology and data science roles. Its clients include first direct, Castrol, ASDA, PepsiCo, Sky, Center Parcs and Dominos.
