Jam has been appointed by Raisin UK to manage its PR following a competitive pitch process.
Raisin UK is the UK savings marketplace for Raisin, one of Europe’s most successful technology-led financial services companies. Raisin connects savers with a range of banks, offering FSCS-protected savings accounts with competitive interest rates, making it easier for them to grow their money.
Jam will focus on a hard-working press office, creative PR campaigns, and reactive PR to help further establish Raisin UK’s presence and visibility in the market.
Jam’s appointment follows Raisin UK’s parent company recording its first profit in its 12-year history, as the Berlin-based savings platform attracted €24bn in new cash from customers chasing rising interest rates.
Steven Amos, CEO at Raisin UK, said: “We are thrilled to partner with Jam and, thanks to their pedigree in the financial service sector, we are confident in their ability to elevate our brand presence in the UK market. Their creative and strategic approach stood out during the pitch process, and we look forward to collaborating on impactful PR campaigns.”
Raisin operates internationally, with businesses in the UK, Ireland, USA, Germany, Spain and the Netherlands.
Jaime Gee, Managing Director at Jam, added: “Raisin UK is a progressive brand to add to our financial service client roster. They embrace creativity, making them a perfect fit for our agency’s direction. The relationship has already started with huge success, and we’re excited to continue this journey with Raisin UK.”
Jam has a rich history in the financial service sector, with clients including Optimus Cards, Staysure, Vox Finance, Petsure, and Argos Pet Insurance.
