Manchester-based Jam has been appointed by pet insurance brand Petsure to work on a social media campaign.
The creative agency will work with Petsure to deliver a creative, content-led social media campaign, supported by SEO to bolster Petsure’s short and long-term digital strategy.
The campaign will centre around a content-first approach to represent the brand’s inclusive focus on pets who may have been left behind by other insurers.
Jaime Gee, Managing Director of Jam, said: “What a dream client! And especially welcome by Maurice, Jam’s resident French Bulldog. But in all seriousness, we are delighted to be supporting such a progressive brand that is set to challenge outdated insurance practices and support those pets who have been left behind or outpriced. Our creative, content-first approach will spread the good word to pet parents looking for a more inclusive insurance provider who can keep their fur-babies protected.”
Brad May, Chief Marketing Officer at Petsure, added: “We approached Jam due to their pedigree within the financial services industry, and specifically pet insurance. Their experience teamed with their creativity and structured delivery processes really impressed us. They understand our key audience and the industry, and their creative approach will help us deliver our short and long term strategy. We’re delighted to have Jam onboard and we’re confident that they’ll help us raise awareness of our brand as it evolves.”
Jam, which specialises in financial services marketing, has worked with a number of brands including Argos Pet Insurance, Carrot Car Insurance, APJ Solicitors, my Travel Cash and Vox Money.
