N Brown Group has launched the new trading website for Jacamo, the group’s inclusive menswear brand.
The launch follows the successful implementation of a new trading website for Simply Be in September, along with Jacaomo’s recently announced partnership with LADbible, and is another important step in the group’s digital transformation journey.
The platform will deliver a more seamless customer experience, allowing users to effortlessly navigate the site, experience a frictionless checkout process, and receive the same rich experience across mobile devices.
Simply Be’s new customer-facing website has demonstrated positive results since launch. It performs 20 per cent faster than the legacy historic website and has seen its Google Lighthouse score increasing, a measure based on a combination of performance, accessibility, Search Engine Optimisation (SEO), and best practice criteria. Jacamo’s new site is already showing improvements to conversion rates.
Both the new Jacamo, and recently launched Simply Be sites will be updated on an ongoing basis, with new features developed and added as customers continue to feedback on their experiences.
Nuno Miller, Chief Operating Officer at N Brown, said: “From the positive results we have seen across both the new Simply Be and Jacamo sites, it’s clear our digital transformation is successfully addressing the group’s legacy online infrastructure and delivering a better customer experience.
“Utilising the latest technology to create an enhanced, customer-first experience is central to our aim of providing a flexible, responsive, and ergonomic platform from which to drive future growth.”
