ITV has announced the official launch date of its new, free streaming platform ITVX.
ITVX will replace ITV Hub as the online home of all ITV content, and the broadcaster says that viewers can expect a new and improved product experience through ITVX, as well as more new and exclusive programmes to stream, for free, than anywhere else.
ITVX will begin rolling out across devices and platforms in the coming weeks to ensure viewers have full access to all content, including new, exclusive-to-streaming titles which will go live on the official launch date of Thursday, December 8.
At launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will also drop new and exclusive programmes every week of the year.
Viewers can also expect the full range of ITV drama past and present to go on the service, as well as documentaries, cult classics and hundreds of blockbuster films which will all stream for free from the launch.
All ITV’s channels will be available to livestream through ITVX, as well as additional themed channels (known as FAST channels), and a dedicated news section.
ITV’s chief executive, Carolyn McCall said: “We’re really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions. ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond.”
ITVX will premiere a collection of top quality new dramas from launch on December 8, which will only be available for free on the streamer. ITVX’s inaugural commissions which will be available on launch day include hotly anticipated six-part cold war drama A Spy Among Friends starring Damian Lewis and Guy Pearce, provocative new teen drama Tell Me Everything, powerful period drama The Confessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins and Plebs: Soldiers of Rome, the feature-length special finale to the popular comedy series.
At least one flagship show will then launch on ITVX per week going forward. Litvinenko (below), starring David Tennant and Mark Bonnar will launch on Thursday, December 15, and high stakes family drama Riches starring Deborah Ayorinde and Hugh Quarshie will launch on December 22 alongside landmark natural history documentary A Year on Planet Earth, presented by Stephen Fry.
