ITV has launched a new scheme to find young creative talent to produce digital content for its social media platforms.
Its BluePrint Network will give successful creators a £25k budget to turn their ideas into reality.
Anyone can apply to take part in the programme, whatever their levels of experience, providing they’re aged between 16 and 34.
Its marketing team will then select the best “modern and relatable ideas” themed around mental health, diversity and inclusion.
“Last year, we launched a similar scheme internally where those with digital expertise could pitch an idea and get it funded which resulted in a number of projects, including MyPride – A Letter To My 14-Year-Old Self,” said Jaine Sykes, the Head of Digital Content and Viewer Engagement.
“Following the success of that scheme, I’m delighted we’re able to extend it out to the wider creative community and excited about all the talented creators we’ll be working with.”
ITV recently announced that it was launching a new streaming service, ITVX later in the year and it hopes that this latest initiative will enable it to collaborate with content producers in the same target demographic.
“This is an amazing opportunity to provide a platform for young up and coming creators to break into the industry and bring their ideas to life,” added Ed Jones, Digital Executive Producer.
“This will be content by the audience, for the audience, with inclusivity at its very core. Whether it’s a “blueprint” of an idea or the finished article, this is an opportunity to get involved.”
The closing date for ideas is April 10th 2022.
