ITV and BBC to share 2024 and 2028 UEFA European Championships

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ITV and the BBC will show both UEFA Euro 2024 and UEFA Euro 2028 under today’s latest broadcast deal with UEFA.

The broadcasters will split the rights to each tournament equally, with matches divided between the broadcasters and a shared final. The arrangement maintains free-to-air coverage of the men’s UEFA European Championships and follows the established pattern for several previous UEFA EUROs and FIFA World Cups, including the forthcoming Qatar World Cup, which begins on 20 November.

UEFA Euros 2024, hosted by Germany, will see 24 teams compete across 51 matches during the tournament, with the hosts and format for 2028 yet to be decided.

Niall Sloane, ITV director of Sport, said: “This deal keeps the Euros available on free-to-air television for viewers for the coming years. Having delivered the biggest ever UK single channel football audience of 27.6 million at last year’s Euros for England’s semi-final victory over Denmark, we’re looking forward to bringing to the widest audiences the very best coverage of tournaments that have such broad appeal.”

Barbara Slater, director BBC Sport, added: “The BBC has proven time and again that we have the ability to bring the biggest sporting events to the widest audience. The previous UEFA European Championships were a huge success so we’re delighted that we’ve completed this deal for the next two tournaments that we hope will provide even more memorable moments for viewers.”

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